Biography of Mrs. Sweta Aggarwal

Founder Profile – Mrs. Sweta Aggarwal

Mrs. Sweta Aggarwal, Co-Founder & Chief Marketing Officer (CMO) of KYPTEC® Lifestyle, is the visionary mind shaping the brand’s dynamic identity and international presence. Armed with an MBA from the University of Mumbai and specialized certifications in digital strategy, branding, and consumer behavior, she has been the driving force in redefining how audio is experienced by today’s youth.

From the outset, Sweta understood that audio is more than sound—it is a lifestyle, an attitude, and a voice of identity. Recognizing the absence of a youth-first, performance-driven Indian brand in the global premium audio space, she co-founded KYPTEC® to bring together cutting-edge audio engineering with aspirational lifestyle branding.

As CMO, she has orchestrated brand storytelling, influencer-led campaigns, and global marketing strategies that have elevated KYPTEC® into a youth movement spanning Asia, Europe, the Middle East, and North America. Under her leadership, the brand has become one of India’s first audio lifestyle companies to compete directly with international giants.

Sweta’s influence extends beyond marketing—she works closely on product design, consumer research, and cultural insights, ensuring each launch resonates with evolving user aspirations. With her passion for innovation and cultural relevance, she envisions KYPTEC® as a global movement that proudly reflects India’s strength in consumer technology: “Engineered in India. Loved Worldwide.”

Brand Profile – KYPTEC® Lifestyle

KYPTEC® Lifestyle, a registered trademark of BalaJi MicroTechnologies Pvt. Ltd. (a unit of the B.B. Group of Companies), is India’s premium wireless audio brand that blends innovation, lifestyle, and global ambition. Headquartered in New Delhi, the company is redefining how sound is experienced by modern consumers.

Founded by Nitin Aggarwal and Sweta Aggarwal, KYPTEC® was built on the mission to provide studio-grade clarity, futuristic wireless technology, and bold, youth-inspired designs. Today, it is among the few Indian brands making waves on the global stage.

Product Ecosystem:

• Over-Ear & On-Ear Headphones – Deep bass, precision sound, and comfort.

• Gaming Headsets – Surround sound with ergonomic, gamer-friendly design.

• Wireless Earbuds & ANC Earphones – Stylish, lightweight, hybrid lifestyle-ready.

• Lifestyle Audio Gear – Tailored for travel, fitness, work, and creativity.

Every KYPTEC® product is designed in India with a global outlook, featuring Hybrid ANC/ENC, long battery life, fast charging, and ergonomic comfort—making them more than devices, but lifestyle statements.

Mission & Vision – KYPTEC® Lifestyle

Vision – The KYPTEC® Dream
“Engineered in India. Loved Worldwide.”
To transform into a global lifestyle movement where sound, culture, and identity converge, showcasing India as a hub of premium consumer audio innovation.

Mission – The KYPTEC® Way

• Deliver unmatched audio experiences through innovation and clarity.

• Build youth identity with fashion-led audio products.

• Expand presence across Asia, Europe, the Middle East, and North America.

• Design solutions that seamlessly adapt to gaming, fitness, work, travel, and leisure.

• Scale globally to achieve $125M+ turnover within 1–2 years.

At its heart, KYPTEC® stands for authenticity, aspiration, and innovation, carrying the Indian flag into the global audio market.

Address & Website

Corporate Headquarters
BalaJi MicroTechnologies Pvt. Ltd.
(A Unit of B.B. Group Of Companies)
Unit No: C-79, Upper Ground Floor,
DDA Sheds, Okhla Industrial Area,
Okhla Phase – 1, New Delhi – 110020, INDIA

Email: [email protected]
Mobile/WhatsApp: +91-9319255113
Website: KYPTEC® Lifestyle – Founders